::run, tempo, run::

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Monday April 09, 2007

剛剛看了 hower 的這篇 "Web 2.0 創業營?!", 裡面有一句:

"回到 Web 2.0 創業營，基本上非常就是強調天馬行空的創意，只要想出超棒的點子，就可以獲得創投的青睞，成功賺大錢。"

雖然我沒有去這個 web 2.0 創業營, 不過我想應該跟資策會的 "創新服務點子大募集" 差不多..
我其實很高興政府能夠給予網路創業一些幫助, 縱使不是金錢上 (也不該是金錢上), 但最少讓人能聚集交流, 也能讓沒有資源的學生/soho 可以受到關注..

但, 如同 hower 上面那句, 我覺得推廣單位都誤導大家了, 問題一直不是 "創意/創新", 而是如何去 "實踐"..
要找的應該也不是點子王, 而是能把點子實作出來且上架的團隊..
從我最近看的 Ben Holmes 演講與 Paul Graham 的文章, 都強調團隊的價值在人, 在將點子產品化的能力, 而非點子/創意..
而點子/創意本身, 則是一個演化的過程, 常常都是先有從最初的想法做起, 而結果成功的產品卻與原先預估完全不同 (例子太多根本舉不完, flickr, ...)
當然能吸引大家的產品需要與眾不同的創意, 但若要評論創意能不能成功, 不如看創業團隊能不能觀察到別人注意不到的資訊, 從中看到大家的需求, 進一步實踐成商品..

因為一直在強調創意, 所以才有一些點子王跳出來說, 如果沒有經費, 怎麼實踐我的創意..
讓我有那種我要開一個很棒的日本料理, 可以做出競爭對手做不出來的料理, 但是我不會做日本料理那樣的感覺..

tag: web20

Apr 09 2007, 02:45:33 AM CST Permalink Comments [20]

Trackback URL: http://www.pocketshark.com/blog/trackback/tempo/Weblog/web_2_0_incubating

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Comments:

剛好跟我最近在看的"創新者的秘密"講法類似....
點子是廉價的...做出來才有用..

http://www.books.com.tw/exep/prod/booksfile.php?item=0010323443

Posted by James (61.220.160.162) on April 09, 2007 at 10:44 AM CST #

@James
對呀..
除了您提到的創新者的秘密, 我有看過另外一本書是"野心與願景", 書中則是說, 其實先進者或是原創者, 並沒有優勢, 我們現在看到的第一名, 其實都不是推出時市場的先行者..

或許也說明了點子不是一切, 執行才是重點..

http://www.books.com.tw/exep/prod/booksfile.php?item=0010287288
(博客來把這兩本書綁在一起賣, 真有趣)

Posted by tempo (192.168.1.200) on April 09, 2007 at 11:55 AM CST
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真要創業的人，根本不需要什麼天馬行空的新點子

許多人似乎誤以為創業一定要新產品、新服務、新idea才可以。這完全是不對的

只要有足夠的產、銷、財能力，舊產品、傳統產業一樣有許多成功的創業故事
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